Location: Flint, Grand Rapids, Muskegon, and Kalamazoo, Michigan
Our challenge was to provide workplace environments that would enable a new business model to flourish across the state. We had to design and construct four spaces within three months. The spaces ranged from 6,000 s.f. to 20,000 s.f. Our co-located design build team led a one week visioning and design charrette to produce schematic designs for all locations. In the following three weeks, design development and contract document sets were issued. The finished hubs opened two months later.
The environments were required to promote new behaviors and provide an energetic brand experience. Their brand focused on:
- Artistry, collaboration, energy, and excellence that supported a mobile workforce
- Fast-paced, relevant, powerful excellence, where they are customer-centric and digitally innovative
Fun, cool, and smart.
Dynamic, vital, and engaging that creates a buzz.
The space is fluid, bright, and open. We designed space for open brainstorming with multiple tools for free thinking and sharing of ideas. Research suggests that big volumes filled with natural light support and nurture creativity. We strategically located creative environments in talls spaces connected to views and natural light, distributed throughout to encourage spontaneous meetings and movement. The mobile workforce can select space based on their work style.
The main body of space is cradled by an undulating media wall. This wall contains tools for collaboration, including white board, projection and LCD monitors. It supports small group to large group interaction. Furthermore, the wall reflects the heritage and brand of the company by including large artistic photographs produced by our client. The wall immerses the space in an artistic brand experience while providing a very active engagement area.