Location: Washington, D.C.
The challenge of the architectural design for Haworth’s Washington D.C. Showroom is to integrate two key goals of our client - the strategic placement of a variety furniture applications that will change over time while facilitating different work styles to function as a true “working showroom”. This is to allow staff and customers to use the space for performing actual work. Because Washington D.C. is a center for a variety of markets from creative companies to the significant presence of law practices and governmental agencies, the space itself is restrained, offering a fluid transition from collaborative open space to a focused work environment as one moves through the showroom. Given the showroom’s premiere location, a strong connection to the city experience from the space is important. In the same way that the architecture forms a backdrop to the product, it also is a backdrop to the dynamic of the city, which can be seen through the large expanse of glazing to the north and east.
The space is a welcoming environment to get to know customers and their needs. To allow for flexibility in furniture solutions and uses, the architecture provides a clean and quiet backdrop to compliment Haworth’s product, making the relationships of the furniture applications the primary focus. To achieve this, significant effort was made to seamlessly integrate all systems – electrical, lighting and mechanical – to avoid drawing attention away from the applications that are central to the story and experience of our client. The architectural elements throughout are intended to work hand-in-hand with the furniture to provide a complete experience. Both space and the fixtures within are instrumental in working creatively and productively. This tight integration of architectural and engineering elements exemplifies the same attention to detail and materiality evident in the furniture product itself.