Location: Grand Haven, Michigan
Gazillion and One
Grand Haven, Michigan \ 12,000 SF \ Completed: Spring, 2013
Gazillion and One is a cutting edge marketing and advertising agency with over 20 years of history in the city of Grand Haven. After spending the previous 3 years in transitional temporary offices spaces, they needed a building to house its expanding business on a site located within Grand Haven’s Central Business District. The greatest design challenge was the clients desire for the building to reflect the innovative and modern culture of the agency, while still conforming to the very stringent form-based, historical zoning regulations of the District.
Unsatisfied with previous open work areas, the client requested the building program include over 20 visibly connected, yet private offices, collaborative spaces, a variety of large and small work areas, a large conference room, a fully equipped gourmet kitchen, and a capacity for ever growing staff numbers.
The building is designed with an outer layer of offices encircling a core of service functions. Filling the space between those functions are the collaborative spaces. Grouped by teams, offices are immediately adjacent to the collaborative areas that are each uniquely equipped to support team’s differing work methodologies. Offices are glazed on two sides to allow the penetration of daylight deep into the building while providing acoustical privacy.
Set against the more formal brick field, the metal clad entry canopy extends out to the sidewalk to greet visitors. The entry immediately opens up to the 2-story public area of the building. Bathed in natural light from the adjacent glass curtain wall, the dynamic space serves double-duty as a client entertaining area and informal gathering space for employees. The space is anchored by a steel, concrete and wood open stair that ascends to the upper level work areas.
The street elevation is detailed to specifically adhere to the zoning regulations providing the required double hung windows and masonry detailing. A liberal interpretation of the required “architectural decoration” allowed the use of metal panel and curtain wall in lieu of more traditional materials. Elements clad in corrugated metal denote areas of vertical circulation.
While creatively meeting all required regulations, the Gazillion and One office provides a dynamic and engaging workspace that reflects the culture, personality, and brand of the business and the people.