Viva la Avenida - Grandville Avenue Area Specific Plan

designThunk - Custer, Inc.

Event Date: 
Thursday, January 18, 2018 - 12:00pm to 1:00pm
Event Type: 
Event Location: 
KCAD of FSU, Woodbridge N. Ferris Building, Room 217, 17 Pearl Street NW, Grand Rapids, MI

Critical discourse on design.


designTHUNK provides a venue for critical discourse on design and the design process. This season is intended to be a more open format, and presenters will be allowed to choose any project or topic they wish.


designTHUNK is casual 

designTHUNK is open to all

designTHUNK is about connecting the design community



Kendall College of Art and Design of Ferris State University
Woodbridge N. Ferris Building, Room 217
17 Pearl Street NW, Grand Rapids, MI 49503
12:00 PM - 1:00 PM (lunch provided)
Free CEU credits (HSW, when applicable) for AIA members/$15 for non-member CEU credits. 


It’s no secret the “future of work” has become a hot topic of conversation. Discussions on change are taking place all over the globe. What will workplace look like in the future, and how are those differences affecting my workplace now? Leaders are wise to ask these questions because with change comes the need to adapt, and to wait comes at a considerable cost. 

Custer knows all too well the complexities of change. As a working showroom, they are constantly challenged with implementing new strategies to support their mobile sales, design, operations, and administration work forces. Custer announced most recently, the opening of their second Grand Rapids office at 320 Hall Street SW. The renovated 55,000 square-foot expansion offers a new home for Custer’s audio visual (AV) technology department and an R&D lab for the AV technology team, as well as offices and collaboration spaces designed and built by Renegade, Custer’s custom-tailored solutions division. The location also includes 45,000 square feet of warehouse space for Custer’s operations and distribution teams.

320 Hall Street demonstrates Custer’s continued growth and supports the expansion of their growing company. The success of the project came down to change management. To addressing the concerns, anxieties, and expectations of the people involved. This talk shares some of their experiences and insights and offers a few helpful guidelines for successfully managing similar challenges.



Thursday, September 21
Kingscott & Lott3Metz Architecture

Tuesday, October 17
Third Coast Development

Tuesday, November 14

Thursday, December 12
AMDG Architects @ AMDG's Office

Thursday, January 18
Custer, Inc.

Thursday, February 15
Diekema Hamann Architecture

Thursday, March 15
Cornerstone Architects

Thursday, April 19
iDS Architecture

60 minutes            Project Presentation/Discussion

Sponsored by KCAD and BELDEN BRICK and SUPPLY